AMC, the country’s largest theater chain, is following direction of local authorities, while disinfecting theaters frequently and reminding staff to be meticulous about washing their hands. The company has also urged employees to not come to work if they don’t feel well. That includes disinfecting theaters once an hour around peak times, and cleaning door handles, cabinets at registers and counters. For now, major theater chains like Cinemark are using the same protocol they had in place with SARS and swine flu. Right now, movie theaters are proceeding with caution, but insist that they are not making plans to turn out the marquee lights. If that happened, it would be a huge loss for the entire industry and could push the needle more toward streaming.” “That’s when Hollywood is rolling out some of the biggest titles. “If we’re talking summer into May and June, that’s a big issue,” Bock said. release date remains unchained, but it will open in certain foreign markets at a later date. A spokesperson for the studio said the U.S. “Mulan,” a live-action take on the classic Disney tale that cost $200 million, will debut this month. On Wednesday, James Bond producers announced that “No Time to Die” will postpone its release until late November because so many theaters are closed in areas like South Korea and China, where the disease has been most prevalent. But the industry is counting on popcorn season offerings like Disney’s “Black Widow” and Universal’s “Fast 9” to boost ticket sales in hopes of inching toward a record year.
March and April aren’t known to generate big business at the box office, compared to summer months or around the holidays. Maybe it is people overreacting, but we don’t know yet. “You go to the store, and all the Purell is sold out. Those other viruses had a small swelling of fears, but this seems a lot more major,” said Jeff Bock, a senior media analyst with Exhibitor Relations. “I just don’t think anyone knows what’s going to happen since this is a novel virus. If theaters do close, studios estimate that it could mean hundreds of millions of dollars in lost revenues. Of those surveyed, 62% said they would be less likely to go to the theater if coronavirus hits their hometown. If things change, however, people said they would avoid the movies. Half of consumers said they are neither more nor less likely to go to the cinema because of the disease, according to a survey of 2,200 Americans conducted by Morning Consult. Polling backs up Handler’s contention that there has yet to be a box office dip attributable to coronavirus. “In North America, we’ve been through SARS, Ebola, swine flu and we’ve never had to force a quarantine situation where exhibition closes down, so it seems premature to assume that it will now.” “We’re seeing zero impact from attendance right now at the box office,” said Eric Handler, an analyst with MKM Partners. Domestic box office revenues are up over 3% from last year, even without crowd-pleasers like “Black Panther” or “Captain Marvel.” Industry experts note that several new releases, such as Paramount’s “Sonic the Hedgehog,” Universal’s “Invisible Man” and Sony’s “Bad Boys for Life” have actually out-performed expectations, a sign that people are still opting to spend time at the cinema. 10, that certain activities and situations put you at "higher risk" of exposure to COVID-19, including "being in crowds - for example, in restaurants, bars, airports, bus and train stations, or movie theaters.So far, however, the exhibition sector has proved remarkably resilient. For its part, the US Centers for Disease Control and Prevention says, on a web page updated Aug. Is it safe to go to the movies now? Your own answer to that question may depend on your political leanings, according to a survey last month by The New York Times. 21, while CineMark has already opened theaters across 23 states. Regal's website now says it'll open on Aug. "We are thrilled to once again open our doors to American moviegoers who are looking for an opportunity to get out of their houses and apartments and escape into the magic of the movies," Adam Aron, CEO of AMC Theatres, said.ĪMC rivals CineMark and Regal also set out for a July reopening.
AMC Theatres will require guests to wear face masks at locations nationwide.Movie theaters will look vastly different if they survive COVID-19.AMC moves back reopening as movies delay release dates.
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